The Tia brand, founded in the 1920s by Indian immigrant B.D. Liqueur Co., is known for its sherried, citrus-flavored liquors, with cherries, limes, livers and other citrus fruits added.
It was purchased by Nestle India Ltd., a company owned by Nestlé, which is also owned by PepsiCo, for $3 billion in 2013.
Nestle acquired the company in 2013 for $1.8 billion, citing “a growing demand for our premium, fresh, delicious and seasonal brands.”
In an interview with Quartz, Nestle chairman and CEO, Michael Eisner, said that India has become “an increasingly important market” for the brand.
The company has already established three retail stores in India and plans to open a fourth in the coming months.
The brand is not a part of Nestle’s portfolio in India, but its Indian sales have been growing rapidly, according to the company.
Nestlé is owned by the conglomerate Unilever.
The Nestle Indian portfolio includes Liqueurs and Liquors for Household Goods, Food, and Beverages, and Liqueuring and Lifting Supplies.
Nestles Indian portfolio is now worth $2.8 trillion, and it includes brands including Tia, Lemonade, Tonic, Lemon Juice, Fresh Lemonade and other products.
The Indian market is estimated to be worth $1 trillion, according an industry analyst.
The Tiamen Group, an international luxury conglomerate, owns the brand Tiamat.
Nestler is also involved in the brand portfolio of the popular luxury chain Bulgari.
Nestlade, which has a $10 billion annual turnover, is one of the largest producers of bottled spirits in the world, according the Bloomberg Intelligence index of the world’s largest companies.
The group has about $40 billion in annual revenue.
Nestledges brand in India: “We have always been committed to working closely with Indian brands in India.
The acquisition of Tia has been a natural extension of our efforts to support and grow the brand globally.
It will provide us with a new platform to deliver fresh, seasonal and premium products in India.”
Nestlé’s purchase of Tiameng, however, has been met with controversy from consumers.
The sale sparked a social media uproar, as some questioned why the company would invest in a company that was seen as a negative influence on the country.
Some people called for the boycott of Nestlé products.
Nestling also said that the Tia deal “is part of a larger initiative to increase our presence in India by providing a broad portfolio of brands and services to meet consumer needs.”
The company did not respond to a request for comment.