One of the most popular brands in the beverage world, Cherry Liqueur is a sweet liqueuer that uses cherry juice and is known for its floral-inspired flavor and distinctive cherry flavor.
According to a survey by C&R, a leading brand consultancy, Cherry liqueuers accounted for 9.7 per cent of the total U.S. soft drink market.
That’s more than double the share of Coca-Cola, which accounted for just 0.6 per cent in that same survey.
The popularity of cherry liques in the U.K., France and Germany has led to a growing number of cherry-liqueur shops.
But why is the drink so popular?
Cherry liques are often paired with champagne or wine, and cherry-juice liqueuers are popular in places like Belgium, where it is the only drink that is traditionally made with fresh cherries.
According a recent report by the UK government, nearly half of Brits believe they would like to drink a cherry liquor, according to The Times.
The survey also found that cherries are the most requested drink ingredient by a third of respondents.
A spokeswoman for Cherry Liques, said the company has worked to make cherry lices more appealing and the company was proud to be one of the first brands to create the new Cherry Liquor®.
Cherry Liqueurs were previously sold only in the United Kingdom, France and the United States, but the company is looking to expand across the world, the spokeswoman said.
“We have been able to attract some really big brands to join the family and that is really encouraging,” she said.
Cherry liqueurers are trying to find a way to make the drinks more accessible in a market where many people struggle to afford them.
The company said it was also considering using the cherry-themed packaging of the drinks as a marketing strategy.
“We are exploring the possibilities to create a Cherry Lice branded beverage that will be more accessible to consumers, and more accessible than Cherry Lices original offerings,” the spokeswoman added.